an event uniting the emerging Syracuse web design community
September 6, 2013 @ Redhouse Arts Center

What's Sync?

Is it possible Syracuse is chock-full with great web designers, all looking for their tribe, but not finding it? That's because there really hasn't been something to pull everyone together, something we can all belong to. That is, until now.

'Sync' is a nod to the action we take to get our laptops, tablets, and phones on the same page. Designers should do the same, but with one another. That's why we're putting on this one-day event, pulling together web designers from all over the area. You'll leave refreshed, inspired, and most importantly, familiar with just who comprises the Syracuse web design community (you know, beyond being Twitter "friends").

Be a part of something bigger. Know your fellow pixelmates. Brush up on your skills. Contribute to Syracuse's corner of the web. That's what Sync is all about.


  • 8:45 - 9:30am Registration
    Redhouse Arts Theatre 201 S.West St.

    Come get your badge, fix yourself a beverage, and mingle with fellow attendees before the day gets going.

  • 9:30 - 10:00am Blast-off, Sync-nauts!
    Dan Rose WSOL

    You made it. Now what? Interface Designer and Sync pioneer Dan Rose will walk you through the legendary-ish "Sync Origin Story", preview the day's lineup, and bestow a gift of monumental responsibility. So what's it mean to be a design community in 2013? This session is all about kickstarting the discussion of what our roles are in building a reputable design collective for CNY.

  • 10:10 - 10:40am Iteration: Because Our Lives Depend on It
    Robert Grazioli Rounded

    If people got things right the first time, we'd all be out a job. Iteration is an essential part of design, but how do we build without repeating our past mistakes? Rob will show you a few simple ways to gain valuable feedback, and iterate faster. Ultimately resulting in designs that solve the problem at hand and that we can all be proud of!

  • 10:50 - 11:20am Distributed, and Open: How We Make WordPress
    Shaun Andrews Automattic

    As of August 2013, nearly 19% of the top 10 million websites are powered by WordPress. hosts over 69 million sites with more than 100 million page views per day. Combined with self-hosted installs, WordPress powers over 11 Billion (with a B!) page views per month. Learn how the distributed team at Automattic works to create, while supporting the open source community that maintains

  • 11:30 - 12:00pm AIGA: Your Community
    Sarah Burns AIGA Upstate NY President

    Reach out to your fellow creatives in the local Central New York area. We provide designers with the resources, community, and inspiration to fuel their creative minds. Our Upstate New York chapter welcomes you to join and contribute to our community.

  • 12:10 - 12:40pm Dispelling a Costly Myth About Wireframes
    Tommy Lincoln Mindshare

    Today's designers have a lot to think about: the audience, the client's message, a million devices and how they're held… all on top of our own aesthetic preferences. Yet we're often told to rush in to design comps by those we work for because wireframes "don't matter and will change anyways". In this session, Tommy Lincoln will debunk that line of thinking and suggest that careful consideration in the wireframe phase of a project will *save* you time by becoming the foundation for a better UI in the long run.

  • 12:40 - 1:40pm Lunch!

    Eat local, catered right at Redhouse.

  • 1:40 - 2:10pm In-House of Pain: A Story of Hope
    Jason Occhipinti Positive+Space

    In-House Web Designers and Developers encounter challenges that differ radically from those of their agency-based counterparts. Designer Jason Occhipinti examines these challenges and provides some tips and inspiration on how to break free from the sometimes business-as-usual in-house mindset.

  • 2:20 - 2:50pm Design Smarter, Not Harder
    Ken Woodworth Aten Design Group

    The web is not the same as it was when you started reading this sentence. Working in a constantly evolving medium demands flexibility. Having a design process that can adapt to the changing way we create websites is key to achieving project goals and creating beautiful designs. In this talk, Ken Woodworth will challenge you to look at your process in a new light and reevaluate the way you approach designing for the web.

  • 3:00 - 3:30pm The Case for an Intranet
    Marc Stress stressdesign

    Intranets aren't just for giant corporations or for businesses with multiple locations. An intranet can be a valuable resource for any size organization even a 2 person design shop. Call it an intranet, a wiki, or a corporate blog, these private internal networks add value, clarity and efficiency to any workgroup. In this session, Stressdesign Principal Marc Stress will outline how and why an intranet will help your company big and small, and how you can take these same ideas and apply them to billable work.

  • 3:40 - 4:10pm Group Talk: Challenges

    For some of us, this little book has created a plethora of questions. For others, maybe being new to the area has presented questions of "where can/should I get a job?" (looking at you, students!). Perhaps others of us have ideas but lack the resources to make them happen. Whatever challenges you have, big or small, there will be people in the room with similar ones. This session is the opportunity to help one another out, specifically. As a group, we'll discuss previously submitted questions and take them down, one by one.

  • 4:10 - 4:40pm What is it You Do, Exactly?
    Dan Rose WSOL

    We call ourselves "designers", but the exact definition of what we do is probably the hardest thing to convey to non-designers. With so many job titles out there, what does it really mean to be a designer today? We'll wrap up the day by discussing our tools (including some new ones), contributing to the industry, and the nitty gritty of what it takes to be a decent designer these days. The web affords the opportunity to have an impact you might not know exists, yet. We'll attempt to unearth some of the possibilities, starting right here in Syracuse.

The Venue

Redhouse Arts Center

201 S.West St., Syracuse, NY 13202

We've moved! Overwhelmed by the interest in Sync, we had to call an audible and find a space to accommodate as many of you as possible (hopefully, all). Not only that, but the RedHouse is one sweet venue for taking in a day of sessions. BONUS: Grab dinner and catch the show Friday night!


Full-Day Event Pass: $49 (+processing)

What's Included
  • All Sessions
  • Catered Lunch
  • Snacks & Beverages
  • Wi-Fi
  • Swag (both literal and figurative)

Discounts! Use SYNCHEARTSAIGA if you're an active AIGA member, or REALWORLDEDUCATION if you're an active student. You'll be contacted for verification.

Pro-tip: Have your boss pick up the tab and save your money for Happy Hour!

Choosing to purchase will take you to the listing on Eventbrite
All tickets are transferable but non-refundable. Use the form below if you have any questions or requests.